Checking in on Viacom's You Tube Killer

Not really, but Henry did .

His points are right on.

Unfortunately, a better idea would be to settle the YouTube lawsuit, cut a deal with Google, and upload all those clips to YouTube instead.

Why?

Because however many die-hard Daily Show fans make the trek over to the Viacom site, a multiple of that number would watch the clips if they were featured every day on the front page of YouTube. Viacom would get a healthy cut of not only ads embedded in the clips, but also ads on a dedicated YouTube Daily Show channel. Viacom wouldn’t have to mess around with maintaining and paying for a download site (which YouTube will be able to do far more cheaply because of its greater scale). Viacom could just focus on doing what it does best: creating excellent content…and cashing in on it.