Good morning everyone and as they say in the Jewish community L’Shana Tova (have a happy and healthy new year).

I am on a bus heading north out of Dublin to our next round of golf.

This weekend, one of our portfolio companies did a soft launch of their cycling e-commerce and content site called DSTNC.com (NOTE – the content is not yet fully integrated)

If you are a fan of this blog I would appreciate you setting up an account and ordering something from the amazing selection of the highest quality cycling brands from around the world. Here is what the simple shopping experience looks like…

I am fascinated by the cycling industry and Social Leverage is excited to invest in and help Nave and Sharona – the husband and wife founders – get their company seeded and launched. Nave was a professional cyclist on the Israeli team for many years. Think Farfetch but for cycling, running and endurance enthusiasts both on bike/road and off bike/road.

It is the very early days for ‘fashology’ (fashion and technology) and the cycling industry is seeing hyper growth as people start to gravel bike and e-bike, not just road and mountain bike.

My new favorite brands that Nave and Sharona have discovered and curated include:

100% (eyewear)

Biehler – Technical cycling gear

Assos – Technocal Cycling gear

POC – eyewear and amazing helmets.

District Vision – clothing and eyewear

The key component of all this is incredible curation and amazing back end logistics for returns when dealing with all the disparate brands which DSTNC makes a delight.

Thanks in advance for spending some time on DSTNC shopping.