Where do you think the easiest hunting for returns is for a small investor. Slash and Burn companies or Rise and Shine companies.

The companies hitting new highs (rise and shine) – in any market – have the following three things going for them: happy management, happy employees (as happy as employees can be that own stock?) and happy shareholders. Everybody involved is happy to rise and shine.

I am reading the latest Intel job slash news, and although management may be deemed admirable for their ruthless cutting and focus on the bottom line , what a bummer and a drag for all involved, management, shareholders and employees.

Is that a stock for the average investor new to the market. It’s rhetorical people – NO.

Now, maybe these cuts are the last and maybe the new Flash 865 plutonimum double barrel microzinc copper processor will turn this beast around. BUT – you don’t need to be the one to call the bottom. You never need to be the one. Even if you are managing billions.

The market is tough right now and there is a lack of sexy, high growth leadership. Housing was consumer related and the nasdaq was corporate related.

Both those groups are tapped. Keep monitoring the new high list as strength shows. Take the rise and shine approach.

PS – The new Bloomberg site and design is even more atrocious than the old one. What a gagger!