Back in September we built a way for StockTwits members to add sentiment when they post a message.  We knew it would help give off interesting information. When Apple was in the midst of it’s 8 week meltdown recently, at Stocktwits, we saw a huge relative drop in sentiment for $AAPL on StockTwits before the correction:

Today, we take that a step further by adding change in weekly sentiment and message volume to our ticker pages.

Now, alongside the change in price, the StockTwits community can see whether a stock is gaining or losing social momentum, and if that momentum has been shifting more bullish or bearish.

Price and volume have been commoditized across the financial industry. We believe that social has become an important component of any investor’s market data toolset (especially the Stocktwits streams).  As investors and traders view traditional market data, social data is a reflection of what they are thinking, feeling and doing at the time.

StockTwits has always been the place to dive into the social pulse around a particular stock or the markets in general.  This makes it even more interesting and exciting!

PS – We have added a feedback form by the data so you can give us ideas as to what other data and social measurements might be useful.