Apple stock is back below $100 and down $200 billion in market cap from the highs.

I am reminded of this favorite Monty Python scene:

Apple has given us the iPhone and in the NINE years of it’s existence the iPhone part of Apple has done $500 BILLION in sales and $250 BLLION in gross profits.

It’s highly unlikely that any product will ever do the sales and margins that iPhone has achieved over a nine year period.

All that said Apple stock has risen approximately 700 percent over the time period. That just does not seem like a great return for the greatest product of all time.

Welcome to stock investing.

In hindsight Apple should have just promised to cure cancer and not delivered a product….