Just got this email from my friend Cole who runs Blackstar Equity Fund (a great white paper on my blogroll):

I see in your blog photo that you are wearing a pair of CROC’s the fund bought the stock yesterday, must be for real if your wearing them .

To be honest – I forgot about the stock. All I ever hear is short it from my friends in the sporting goods business – even I talked about how this IPO was a joke not too long ago. I wear the CROX knockoffs that my friends at Lifestyle Brands in Toronto manufacture and sell like crazy. This is the most comfortable shoe to ever grace my feet.

Since I buy new highs and believe heartily in the Blackstar Equity, I am intrigued. This is a BILLION dollar company already – HOW! Does it have legs (feet for that matter). What is the Catalyst for this relative start-up already on fire?

First off, they have been smart about dealing with knockoffs – SETTLE. Focus on the road and business ahead.

My mentor Kenny F. who has created more multi hundred million companies in the last 10 years than my failures ( a lot :) ) recently walked me through the debacle that was Scooter’s a few years back where the manufacturer sued everone under the sun to protect their patent. What ensued was a massive dumping of product from the defendant’s on the market and the pricing power was lost forever. Should have settled and innovated.

Want real proof how well they are executing – go visit their bad ass website . Go check out Flickr and search CROCS. Check out the Google CROCS . Actually the Google CROCS have got me thinking. Private Label shoes.

Nike has done it on their website and my nephew sleeps with his self designed shoe (Nobody innovates better than Nike). I expect CROCS to blow up this area with their easy to manufacture shoe.

Long story short – CROX is for real despite the valuation naysayers.

Disclosure – Buying a little in the morning, Long Nike

PS – Someone should do an internet show about Companies whose stocks are at all-time highs :)