My friend JP (@jobsworth) is pure awesome to listen to and converse with. I was introduced by my friend Jevon who founded of the wicked cool GoInstant (I am an investor).

JP is a foodie and information junkie.

I did not know he was speaking at TED, but saw a link on Twitter yesterday. I am glad I clicked over. You MUST spend the 8 minutes JP dedicates to the idea that ‘information is food‘. Its brilliant. Here are a couple of gems:

“Information, if viewed from the point of view of food, is never a production issue. … It’s a consumption issue, and we have to start thinking about how we create diets [and] exercise.”

“Are we going to reach the stage where information has a percentage of fat associated with it?”

I am not a foodie, but I too am addicted to information. I assume that’s why I love the markets.

It is only when I learned to look at the flow of information from the media and research departments of investment banks in the terms of percentage of garbage and noise that I started to make a living.

JP is right, we should look at the ecosystem as information as we do the ecosystem of food.

In the financial world, if information is food…investment banks are saturated fat.