Nike Just Did It…Fashology 101

One of my fave stocks and companies is back at all-time highs tonight. Nike is up $10 billion after hours on their earnings report.

The markets continue to be efficient…a few hours a year.

I like to be right when I pick stocks so it feels good. Nike has made me look smart. I picked it as a favorite for this year back in December. At tonight’s price Nike is up 25 percent for the year.

In March, my friends at ‘Modern Trader’ did a longer interview with me about my reasons I think Nike would continue to trend. I don’t have the link but you can put on some glasses and take a read here:

I have no real idea why I am so right ‘tonight’ other than it seems most people and machines were wrong going into earnings.

I have no idea which number the analysts and machines will glob onto each quarter so I refuse to play that game. I stand as far away from the line of scrimmage as I can with great companies. Nike, in my opinion, continues to be misunderstood by Wall Street. They offer the millennial generation fashion and style on a continuous basis in an era of technology sameness.

Before you chime in with ‘so do tatoos’…I give you this from Jim O’Shaunnesy which made me go hell yeah!

There are now three companies (of twelve total) in my 8-80 portfolio that I consider ‘Fashology’… Nike, Apple and LULU.

As for diving into Nike numbers…my friend Jeff Macke loves doing it for retail and fashology companies and he said it was a ‘beautiful’ quarter.

As for what do the shoe dogs think…my fried Kunal is always honest:

As for uncool seniors like me…I just bought two pair of their flat sole skate shoes (they go great with my man pants) and think they have a winner and a shoe that even Vans fans may like:

As for the Nike retail stores (at least SOHO and Santa Monica)…they rock. I see 500 of those around the world one day.

Have a great Friday.

PS – Humblebrag …here is the cover of Modern Trader …It’s ‘Howie and Big Oil’: