It’s all about the data…at least if you don’t have a revenue model :) .

Actually, Omniture (OMTR) has one, a good one. They are kicking some revenue butt despite the ‘freemium’ wave sweeping the online world.

Lately, the market has kicked back and the stuck has been pummeled. It’s not one I am interested in right now, as the price is not near all-time highs and the market may be pricing in a long-term ‘freemium’ effect of the business model.

I think Google will do what they can to kill them. I think whatever they are doing it’s working, but hey the bankers made their money.

Here is their Google Finance home page . Julie has the details on the business and model in today’s Wallstrip .