Way back in 2006 I had the Wallstrip crew cover the Nike shoe craze and pop up stores.

Here is the episode:

I was and have been long the stock since.

Yesterday, my son took me to ‘Flight Club’ on Broadway in New York. Max is in to the shoe market and has a good eye. Flight Club It is not a ‘pop up’ store. It is the real thing. I was pretty blown away.

I have tried out the shoe stock market apps like ‘GOAT’ (greatest of all time) and ‘StockX’, but had never taken the time to see kids and adults stare at collector shoes.

Here is a $100,000 pair of Nike’s:

These Kanye Nike’s were never manufactured because Kanye switched to Adidas to make Yeezy’s. If I was in my 30’s I would have bought a pair of Yeezy’s immediately. I could wear them and sell them because there is a market for them.

The shoes have stories and are priced based on some basic fundamentals. Supply, demand and human behavior take care of most of the rest.

In this digital era, shoes and phones are what kids have left to best express themselves out in the world.