We are excited to announce our newest partner at Social Leverage – Ross Hoffman (@hoff on Twitter).

Ross and I met in person a year ago in Phoenix, but knew each other from Twitter conversations.

We hit it off immediately over steaks at my favorite Phoenix restaurant Steak 44. I asked him to come on my podcast the next day and we had a great conversation about his career, interests and the future.

Ross makes great decisions. He has spotted and attached himself to rocketships. He went from the mail room at William Morris to very early employee at YouTube, to spending seven great years at Twitter, to Chief Business Officer at Headspace.

When Ross decided that he wanted to invest full time, I said come work with us at Social Leverage. He got to know Gary and Tom and the next thing you know…Social Leverage had a new partner. We are now four people (we run a lean startup ourselves).

Tom, Gary and I pride ourselves on making good decisions just like Ross. We have more than 80 active portfolio companies and we want/need to help our companies accelerate and grow so Ross’s skills are a great compliment to ours. Ross has not just spotted spectacular growth opportunities, he has dug in early at great companies and executed on that growth. Our portfolio founders are as thrilled as we are.

Ross now calls Los Angeles home, so based on his track record of spotting and riding trends, LA’s tech boom will continue.

Ross wrote something up himself which you can read here.

As always, hit us up if you have a seed stage start up. We give good Zoom.