We are excited to be investors in Whiff.

Whiff aims to deliver personalized perfumes.

I met the founder, Paul Trans, in San Diego about 5 years ago and he has been doing some amazing things around micro brands and ecommerce.

With Whiff Paul has created a scent sequencing strategy via a 90 day ($10 monthly) subscription that is dialing in people’s favorite scents.

In the era of influencer marketing and micro-brands, we are excited to work with Paul and his team.

Gary has more details on the when, why and who of our investment.

It’s a unique, inexpensive and fantastic gift.

Start sequencing…