I have gotten a little Attention lately…Stocktwits too.

I would like to think that attention just gets in the way of hard work, good ideas and good execution, but Attention, like life, is not fair.

On Thursday I got to speak in front of about 80 Phoenix entrepreneurs about ‘The Real’ Tim Web. I worked hard on preparing a 15 slide powerpoint (which still came out looking like a first time user), but when my time came to speak, I got to about slide 4 and my hour ran out.

The first slide said…Thank-You

The second slide said…I Apologize.

We don’t say thank-you enough on the Social Web. Bloggers (includering Twitterers) bitch and moan about every feature or missing feature. Social Web entrepreneurs have it easy. You don’t think so, go watch Daniel Day Lewis in ‘There will be Blood’. We should be thankful in this era of the social web. I want to offer many thank-yous for that attention. I know it is fleeting.

The second slide…an apology… was for the soon to come bad grammar, expletives and lack of a cohesive thought that lay ahead in the last 13 slides.

Social Leverage gets me fired up. Of course the term financial leverage gets me fired up as well because we are years away from the middle class America being able to benefit from it again. That’s because the country treated it as a strategy, not a tool. Social Leverage is a strategy open to EVERY person with bandwith and a connection to the web. It is a tool AND a strategy that should lead to a more stable and productive growth.

Back to Attention. I am not sure there is a definitive playbook as much as their is a wrong way to chase it. I love this post from Seth Godin :

“Notice me”

If the new web has a mantra, that’s it.

So much time and effort is now put into finding followers, accumulating comments and generating controversy… all so that people will notice you. People say and do things that don’t benefit them, just because they’re hooked on attention.

Attention is fine, as long as you have a goal that is reached in exchange for all this effort.

Far better than being noticed:

* Trusted
* Engaged with
* Purchased from
* Discussed
* Echoed
* Teaching us
* Leading

Although this post has not created ‘THE ATTENTION PLAYBOOK’, I hope you realize from all my day to day blogging, linking, and interacting in other’s communities is a strategy for one day getting noticed and appreciated by your peers.

It’s fun and totally worth the voyage.