Gimme Dashboards

The ‘skilled’ positions make all the money in Football.

They are paid because they can :

1. Find a whole, seam, open receiver

2. Get to it and through it the fastest

The best entrepreneurs recognize holes in an industry and than build a business as they run through them. You can’t use a complete football analogy because a football player gets to the endzone and the play is over. The great entrepreneurs must build walls, barriers etc..as they run through holes in order to keep the slice of business protected. The play is NEVER over.

These days, I am driven to have the best dashboards to run Stocktwits. I want to have to look at the fewest pieces of paper that get me and my Board snapshot updated on the business. If we do that, we can focus on moving forward and cleaning up mistakes…faster.

Most important to me are :

1. Analytics Dashboard. I want to see where, when, who, how and why people are using the sites and interacting. If we set up the dashboard properly, we can spot trends, problems, and opportunities for customers.

2. Financial Dashboard. I need to see where we are financially, where we will be the next 3 months and what the next 12 months looks like. I need to be able to make decisions in real time financially but I must have the analytics to make good decisions.

3. Product Roadmap. I need to see clearly how all our projects, features, apps, etc….are timelined and moving along …preferrable in real time so that we can make adjustments at weekly meetings and always prioritize based on our customers, analytics and financials. Having the roadmap also helps you fit in new ideas which ALWAYS surface.

4. Customer Dashboard. A lot of this is in the Analytics, but I also want to see all of our current leads, contact information and progress.

5. Organization Dashboard – An organization chart and a detailed job description for the poeple of the company so that they can succeed.

Not everyone in the Company needs access to all the dashboards but if you want to go fast and/or speed is of the essence for building the business, than take the time at some point in the first year of business to nail these dashboards.

I believe that the earlier, the better, so the more tools you have the better. I found this great post yesterday on ‘Mapping out your web Startup ‘ . I think this is the first Dashboard any web startup should look at. Great companies are built off clear vision and great division of duties. Having clear roadmaps and dashboards will help you go fast.

I would love some feedback on what YOU are doing or what other charts, roadmaps, dashboards I should be looking at.

22 comments

  1. We do that but not with a dashboard. Thx.

    I should ave used tweetdeck or stocktwits desktop and filtrbox as some other dashboards I use to kjeep track of our brand and others.

  2. Perry Evans says:

    On a similar vein as an entrepreneur (I’ve just closing angel round and the team is formed), one thing I’ve done that the team has responded well to is to construct the “Five Critical Assumptions of Our Business”. The goal is to expose and live the proof, disproof and iteration our “Start-up Investment Theses” about the market, cost, customer need, revenue model and technology.

    It’s a dashboard of sorts (I have a more traditional dashboard on the core revenue and cost structure of the business which is equally valuable), but this approach allows me to not build a business on false hopes, and to group-own all of the underlying foundations of this being a good bet.

  3. perryevans says:

    On a similar vein as an entrepreneur (I've just closing angel round and the team is formed), one thing I've done that the team has responded well to is to construct the “Five Critical Assumptions of Our Business”. The goal is to expose and live the proof, disproof and iteration our “Start-up Investment Theses” about the market, cost, customer need, revenue model and technology.

    It's a dashboard of sorts (I have a more traditional dashboard on the core revenue and cost structure of the business which is equally valuable), but this approach allows me to not build a business on false hopes, and to group-own all of the underlying foundations of this being a good bet.

  4. AndyFinkle says:

    Yes dashboards are a *must* but it's too bad that way to many startups have crappy coaches. I see so many times when a coach (CEO) reads the play wrong (doesn't know how to execute). Wow – so you have lined up no less than a dozen different methods to monetize? So tell me…your startup has been operational for how many years – and you have how many users -AND your sequential user growth is what???

    http://twitter.com/A_F

  5. Michael says:

    Competition Dashboard: While nothing will ever be able to replicate Stocktwits, facets of your product will constantly be under pressure from other online services. Monitor potential obstacles or tools that could divert eyeballs away from what your offering. While the Internet experience is still in its infancy–and what you offer is a unique proposition–a myriad of examples from debacles and successes of the past can provide ideas by which to defend and launch counterattacks from your current position.

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  7. AndyFinkle says:

    Yes dashboards are a *must* but it’s too bad that way to many startups have crappy coaches. I see so many times when a coach (CEO) reads the play wrong (doesn’t know how to execute). Wow – so you have lined up no less than a dozen different methods to monetize? So tell me…your startup has been operational for how many years – and you have how many users -AND your sequential user growth is what???

    http://twitter.com/A_F

  8. Michael says:

    Competition Dashboard: While nothing will ever be able to replicate Stocktwits, facets of your product will constantly be under pressure from other online services. Monitor potential obstacles or tools that could divert eyeballs away from what your offering. While the Internet experience is still in its infancy–and what you offer is a unique proposition–a myriad of examples from debacles and successes of the past can provide ideas by which to defend and launch counterattacks from your current position.

    • We do that but not with a dashboard. Thx.

      I should ave used tweetdeck or stocktwits desktop and filtrbox as some other dashboards I use to kjeep track of our brand and others.

      • Michael Fraietta says:

        Forget the analogy in this case, NFL teams do use a dashboard to monitor their competition to keep note of injuries and relevant team news.

        I see the Philadelphia Eagles (who I am a loyal fan of) beat writers tweeting everything they see at practice including injuries and the formation that Westbrook or Vick is involved in most. I recommend that they should stop ;-)

        Michael Fraietta
        Community Manager & Chief Listener for Filtrbox
        @MichaelFraietta

  9. Michael Fraietta says:

    Forget the analogy in this case, NFL teams do use a dashboard to monitor their competition to keep note of injuries and relevant team news.

    I see the Philadelphia Eagles (who I am a loyal fan of) beat writers tweeting everything they see at practice including injuries and the formation that Westbrook or Vick is involved in most. I recommend that they should stop ;-)

    Michael Fraietta
    Community Manager & Chief Listener for Filtrbox
    @MichaelFraietta

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