IF CNBC Had a Sense of Humor…

Nobody in financial media has a sense of humor.

CNBC does not have to innovate. The fat pipe of cable made them fat and lazy. Bells and whistles replaced content and thought.

The thinning of audiences from the thickening of choices will be their eventual demise.

I can’t predict the timing, no one can. I can only try and chip away with our team and community.

CNBC could truly change the course of their history if they engaged in real time with their most loyal audience…the people that hate them the most…their own viewers.

As awful an idea as FOX hatched for Twitter and television , if CNBC just offered the exact same product, their ratings would surpass those of the bubble.

If they won’t, we should.

38 comments

  1. zerobeta says:

    The Fox idea was brilliant, but unfortunately the technology doesn't exist for those that don't want to see the Twitter stream to turn it off. They should have started it on Web-streamed versions instead – that's where they failed.

    The convergence of TV and Twitter is inevitable, just look at the trending topics during Prime Time. Good thing StockTwits is one step ahead of the game again.

  2. born2code says:

    in the middle east (i am sure in other places too) they have a rolling ticket at the bottom of the screen, similar to the stock ticker on CNBC. It displays sms messages from viewers. I am sure there is some form of moderation but it looked like they allowed pretty much anything.
    i think they can do something like that, especially on the HD channel. one liner (so it does not take up much of the screen) below the stock ticker, and just roll out the stocktwits Tweets.

  3. StockRake says:

    I think you are severely discounting CNBC shows: Fast Money, Options Action, and the Fast Money halftime report. Fox has nothing close to competitive. Everything on Fox including Happy Hour which is supposed to compete with Fast Money, pales in comparison. FBN is 95% political/economic noise that does little to help any investors except for the 20 seconds of Street Meat, and some tidbits before the bell. FBN has better HD feed that is about it imo over CNBC.

    However, I agree with you on the communicating with their audience. If they adopted the CNN methods of interactivity they will gain more respect from the people that hate them.

  4. zerobeta says:

    The Fox idea was brilliant, but unfortunately the technology doesn’t exist for those that don’t want to see the Twitter stream to turn it off. They should have started it on Web-streamed versions instead – that’s where they failed.

    The convergence of TV and Twitter is inevitable, just look at the trending topics during Prime Time. Good thing StockTwits is one step ahead of the game again.

  5. zerobeta says:

    The Fox idea was brilliant, but unfortunately the technology doesn’t exist for those that don’t want to see the Twitter stream to turn it off. They should have started it on Web-streamed versions instead – that’s where they failed.

    The convergence of TV and Twitter is inevitable, just look at the trending topics during Prime Time. Good thing StockTwits is one step ahead of the game again.

  6. StockRake says:

    I think you are severely discounting CNBC shows: Fast Money, Options Action, and the Fast Money halftime report. Fox has nothing close to competitive. Everything on Fox including Happy Hour which is supposed to compete with Fast Money, pales in comparison. FBN is 95% political/economic noise that does little to help any investors except for the 20 seconds of Street Meat, and some tidbits before the bell. FBN has better HD feed that is about it imo over CNBC.

    However, I agree with you on the communicating with their audience. If they adopted the CNN methods of interactivity they will gain more respect from the people that hate them.

  7. born2code says:

    in the middle east (i am sure in other places too) they have a rolling ticket at the bottom of the screen, similar to the stock ticker on CNBC. It displays sms messages from viewers. I am sure there is some form of moderation but it looked like they allowed pretty much anything.
    i think they can do something like that, especially on the HD channel. one liner (so it does not take up much of the screen) below the stock ticker, and just roll out the stocktwits Tweets.

  8. born2code says:

    in the middle east (i am sure in other places too) they have a rolling ticket at the bottom of the screen, similar to the stock ticker on CNBC. It displays sms messages from viewers. I am sure there is some form of moderation but it looked like they allowed pretty much anything.
    i think they can do something like that, especially on the HD channel. one liner (so it does not take up much of the screen) below the stock ticker, and just roll out the stocktwits Tweets.

  9. Matt says:

    Humor? They do have humor. I just got a solicitation from Investorsplace.com for Maria Bartiromo’s new FREE newsletter called “Investor Brief”. So they are reaching out, just in the wrong ways.

  10. Matt says:

    Humor? They do have humor. I just got a solicitation from Investorsplace.com for Maria Bartiromo’s new FREE newsletter called “Investor Brief”. So they are reaching out, just in the wrong ways.

Comments are closed.