Loving Glue…Here is Why…

Glue is the easiest social network and recommendation engine on the web. The best part is that you don’t have to do anything– simply install the toolbar and it just works. As you surf the web glue will pick up on your interests such as books, movies, music, restaurants, and more. Here is their latest product release and feature set .

They definitely have some great investors (Fred Wilson, Brad Feld and James Robinson).

Here is Fred’s post on why he likes it and why you should try it.

The latest release has some major changes. The most noticeable change is the size of the toolbar. It’s smaller! By 40%!

Aside from size, the most important features are accentuated. I love glue because it is so easy to share content. The big “I like it” button allows me to recommend content to my followers. Worried that your friends aren’t on glue? Well. My best friends aren’t either. However, they follow me on FaceBook and Twitter. Clicking the “Ask Friends” button allows me to seamlessly share content with them on those networks.

My favorite features are aggregation and recommendation. If I am on any page recognized by glue, I can quickly view related content around the internet. If I am looking at a recording artist on Wikipedia, I can watch their music videos via YouTube, purchase their music on iTunes, or listen to them on Pandora, or Last.fm. No more digging around. If I like what I hear I always want to discover more. The personalized suggestion is also a killer feature. I will now receive recommendations of similar artists.

AdaptiveBlue has also redesigned user profiles. They are now accessible to everyone via the web. You can view mine here . Everyone can view my favorites and recent activity. If you are a glue user, you will now have a personalized suggestion stream that is based on your likes, friend favorites, and everyone’s popular.

They have also added a game component to the network. Users can earn stickers and the “Guru” title for participating and commenting on items.

If you haven’t installed Glue it’s worth a look. I promise it is easy, addicting, and will add a lot of value to your browsing experience.

Disclosure – I am an investor (through our Knight’s Bridge Capital Fund) and of course biased, but if I can use it, anyone can.

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