Falafel and Foursquare…A Match Made in Hummus

it’s no secret…Howard loves his falafel. There is no doubt that Howard will run the biggest falafel network when the time is right.

If you want to hang with me late night, you must engage in falafel hunts.

I was hanging out with Dr. Phil in SOHO recently and we went to falafel country a few blocks away. I like to test out all the joints and play no faves. Many to choose from on my quest for perfection.

We came upon Sam’s Falafel…not clean, but at 1am…..

Phil and I were not high, nor drunk (not that is anything wrong with that) but really enjoyed us a Sam’s falafel.

I said …hey Dr. Phil…should I be the mayor of Sam’s Falafel?

That got Phil and I thinking…why do I need to be mayor of Sam’s and what are the odds that Sam would get Foursquare if pitched on it’s benefits. I would like to repeat that we were still not high or drunk (not that there is still anything wrong with that), but obviously thinking clearly from our falafel buzz.

Here’s the thing…

The opportunity from web marketing is nearly infinite in the returns it can provide your business, large or small. AND that goes for the web service provider as well. So many great web startups, so little marketing talent.

I passed on Foursquare because I just did not get it. My friend Andy Finkle was urging me to do it. He got it.

For great ideas, money is a commodity and you don’t want my money if I can’t get fired up and pitching your product all day every day.

I still don’t get Foursquare nor do I feel I need it, but I love the way Fred is using it . If I was marketing Foursquare today, it would be fun. I would show Sam and the world that I could double their business. I would make Sam’s famous. Thousand’s of OTHER Sam’s would see the potential. It would be cheap to do and a powerful case study.

It’s not just a great time to start a business in the social web, it’s a tremendous time to be a great marketer and hustler.

28 comments

  1. Guest says:

    Foursquare should do a massive college tour hitting up all the big campuses in the country and sign up all the bustling local campus bars along the way. What other demographic is partying 4-5 nights/week and obsessed with social networking? Not urban tech geeks, it’s college students.

    If successful, it would give Foursquare the strong network backbone and generational pull that really made Facebook.

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  6. sayemislam says:

    Foursquare should do a massive college tour hitting up all the big campuses in the country and sign up all the bustling local campus bars along the way. What other demographic is partying 4-5 nights/week and obsessed with social networking? Not urban tech geeks, it's college students.

    If successful, it would give Foursquare the strong network backbone and generational pull that really made Facebook.

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  9. sayemislam says:

    Thanks, Fred; I think Howard is spot-on about the need to market it in a very fun and enjoyable way, seems like a college tour would be a great fit — maybe a joint-effort with the guys at CollegeHumor would help.

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