I could give a rat’s ass about CNBC the Company or people. CNBC’s tagline around the world is ‘MUTE’.

I do care about their profits. They have some for the taking.

I will never beat them at content. I won’t even try. That would be ‘asshattish ‘.

Content is indeed profitable for them…but in the end, they suck at the nipple of Bloomberg who toys with them stealing a viewer at a time.

The last few months it has been interesting to watch CNBC glob onto social media like a drunk teen.

Phil Pearlman knows a little bit about social media and the stock market. In his epic kindness and hope of community he has urged us to reach out to them and offer an olive branch through DM on twitter. Of course we get no response. BOT’S do not respond.

Instead, CNBC chooses to pollute the twittersphere as if anyone searching the term stockmarket could not google CNBC.

While they think they may be onto something, it will take less than a week for Schwab, Etrade and the rest of the old financial media to spam the once cool idea of hashtags and render them worthless.

Here is a tweet that CNBC could spit out that would help build brand in financial social media:

Here is a clip about trends you might enjoy that is the least suckiest from our last muted 24 hours of programming (insert bit.ly link ) $$

Instead they choose to abuse twitter and social media with 60 bot like links an hour with $$ #market #stockmarket #fuckudumbassretailinvestor

Not so at Bloomberg. They called us before we knew what we were even doing. Now @tomkeene_ is cranking out tweets and interacting with us regular investors.

As financial disintermediation continues, it will be fun to be part of the chipping away of CNBC’s profits.