The Brickyard – Great Ideas Can Win… Even in Shitty Markets

If your best friend asked for money to start a retailer in late 2009, you would flick him in the eye. Than you would laugh at him. That is the environment we are in, yet the reatil index $XRT is humming right along like it’s 2006.

How dumb is it to have an indoor batting cage in industrial San Diego when it is 70 degrees and sunny everyday. I found out yesterday that it’s insanely smart.

My son Max loves baseball. He is getting good pretty fast. It is really fun to watch. His team went to practice at a batting cage last week and he could not stop raving about it, so I took him yesterday and got blown away.

I mean how simple is an indoor batting cage that has great equipment, working candy vending machines and baseball fanatics running the joint. After 20 minutes and $20 (it seems very high but you could not get a spot on a Tuesday), I was asking about franchise opportunities.

We need a lot more creative and simple ideas like The Brickyard to fix commercial real estate and get people to spend money, but while you are busy hiding out and laughing at investors, great ideas are hatching and good businesses are being launched.

That is the America I am hoping to see more of.

Pep talk over.

17 comments

  1. Anonymous says:

    You couldn’t be more right. Moving to San Diego from Wisconsin, it took me a long time to realize people don’t always want to be outside here. Not everybody is a sun worshipper, and parents seem to love contained entertainment venues for their kids. Another good article and inspiration to put good ideas into motion.

  2. Mark Essel says:

    Sometimes I want to take a bat to the semantic tagging APIs I use to sift through the pile of social data I wade through.

    I’d pay $20 for 20 minutes of awesome, who wouldn’t?

  3. Some Guy says:

    Unfortunately I don’t see much being written about simple low-tech venture ideas.

    Maybe it’s a product of getting most of my news online, but every venture deal I hear about, and every writer focused on VC that I read, seems preoccupied with tech.

    FWIW there’s probably more money in opening a chain of Waffle House franchises than there is in the next ‘net startup, from a small “qualified investor” perspective.

  4. jennydriessen says:

    You couldn't be more right. Moving to San Diego from Wisconsin, it took me a long time to realize people don't always want to be outside here. Not everybody is a sun worshipper, and parents seem to love contained entertainment venues for their kids. Another good article and inspiration to put good ideas into motion.

  5. Mark Essel says:

    Sometimes I want to take a bat to the semantic tagging APIs I use to sift through the pile of social data I wade through.

    I'd pay $20 for 20 minutes of awesome, who wouldn't?

  6. Some Guy says:

    Unfortunately I don't see much being written about simple low-tech venture ideas.

    Maybe it's a product of getting most of my news online, but every venture deal I hear about, and every writer focused on VC that I read, seems preoccupied with tech.

    FWIW there's probably more money in opening a chain of Waffle House franchises than there is in the next 'net startup, from a small “qualified investor” perspective.

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  9. Anonymous says:

    A great example of your “time is money” theory which proves to be true among renting industry (rent.com), tee time booking (golfnow.com) etc. that you mentioned on mixergy.com; although in general, physical business (with an actual brick/mortar shop) is harder to scale comparing to an Internet business. But it also seems that you diverse your interest a lot which has proven to work for you.

  10. thereviewguy says:

    A great example of your “time is money” theory which proves to be true among renting industry (rent.com), tee time booking (golfnow.com) etc. that you mentioned on mixergy.com; although in general, physical business (with an actual brick/mortar shop) is harder to scale comparing to an Internet business. But it also seems that you diverse your interest a lot which has proven to work for you.

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  12. derekhogerheide says:

    Just stumbled across a new Batting Cage business in the bowels of West Oakland, Ca.

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