The ‘attention economy‘ has been around now for a few years.  

I really liked this tweet from Amjad Masad that got me thinking about ‘attention’:

We have seen this the most over the years with politicians and fundraising, but now we are starting to see it more with content creators on the web.

I wrote a few weeks ago that Apple killed growth and caused inflation. The inflation I was talking about was customer acquisition which goes to Amjad’s point that it has become much harder to just raise capital and turn it into attention.

The attention/capital equation is something I think about more each day as I invest in early stage companies.