It’s the damn Dunkin’ Donut knockoff cups. Thanks FLY for your amazing field research (excerpt below).
I just got back from Dunkin’ Donuts and “The Fly” is quite pleased. I ordered that new pumpkin latte shit (I tell people it’s hot hot black coffee); and much to my surprise, the Dunkin’ fucker served it in a “Starbucks-like” cup.
This, as you know, will enable “The Fly” to keep his Dunkin’ coffee (cup and all), without fear of being mistaken as poor (poor people are rumored to like Dunkin’ Donuts coffee).
The best coffee play would have been to buy Wallstripped Green Mountain Coffee (GMCR) . May still be.
Coffee is an American staple and there is more truth to what the FLY is saying than you think. Scared but holding.
Disclosure – Long Starbucks
its like this: everybody is saying how McD’s and Dunkin Donuts are taking gains from Starbucks. As soon as Starbucks has free wireless that stroy will be over. Do you want to hangout in Dunkin Donuts or McDonalds? Noooooo. I want to do my homework on free wireless in a coffee that doesn’t serve cheeseburgers. as a bonus starbucks new breakfast sandwiches are actually pretty good and kinda healthy. and cheap.